Email marketing remains one of the most powerful ways to connect with customers, nurture leads, and drive sales. Unlike social media, where algorithms control visibility, emails land directly in your subscriber’s inbox, giving you a direct line of communication. Whether you’re promoting products, sharing updates, or building customer relationships, email campaigns are an essential part of any best email marketing platforms strategy.
Why Is Email Marketing Important For Business?
Regardless of the size of your business, email marketing is an affordable and effective way to engage customers. It allows businesses to:
- Build long-term relationships with subscribers
- Automate communication and save time
- Increase website traffic and conversions
- Personalize marketing efforts for better engagement
- Boost ROI compared to other marketing channels
But what if you’re on a budget?
Luckily, there are plenty of free email marketing tools that offer robust features without requiring a paid subscription. Here’s a look at five of the best platforms that provide generous free plans to help your business grow.
1. Mailchimp
Mailchimp is one of the most well-known email automation tools, offering a beginner-friendly platform with drag-and-drop email builders, automation, and analytics.
Free Plan Features:
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Up to 500 contacts and 1,000 monthly email sends
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Basic email templates and automation
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Audience segmentation and reporting
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A/B testing for email campaigns
Paid Plan Pricing: Starts at $13/month (Essentials Plan)
Additional Paid Features:
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Custom branding and advanced automation
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Multi-step customer journeys
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24/7 email and live chat support
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A/B testing with more variations
2. MailerLite
MailerLite is a simple yet powerful affordable email solution known for its clean design and ease of use.
Free Plan Features:
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Up to 1,000 subscribers and 12,000 monthly emails
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Drag-and-drop email editor
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Basic automation and landing pages
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A/B testing and email analytics
Paid Plan Pricing: Starts at $10/month (for 1,000 subscribers)
Additional Paid Features:
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Unlimited monthly emails
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Advanced automation and segmentation
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Website builder and e-commerce features
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24/7 customer support
3. Brevo (formerly SendInBlue)
Brevo is an excellent email automation tool that also includes SMS marketing and CRM features, making it a great choice for businesses looking for multi-channel marketing.
Free Plan Features:
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Unlimited contacts
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300 emails per day
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Drag-and-drop email builder
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Basic automation workflows
Paid Plan Pricing: Starts at $25/month (Starter Plan)
Additional Paid Features:
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No daily sending limits
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Advanced automation with multiple workflows
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A/B testing and advanced analytics
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Landing pages and Facebook ads integration
4. Benchmark Email
Benchmark Email is another best email marketing platform with an intuitive interface and great customer support.
Free Plan Features:
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Up to 500 contacts and 3,500 emails per month
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Drag-and-drop email editor
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Basic automation and list management
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Responsive email templates
Paid Plan Pricing: Starts at $13/month (Pro Plan)
Additional Paid Features:
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Unlimited email sends
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Advanced automation and segmentation
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A/B testing and heatmaps
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Landing pages and surveys
5. Sender
Sender is an underrated but powerful affordable email solution that provides high deliverability and simple automation tools.
Free Plan Features:
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Up to 2,500 subscribers and 15,000 monthly emails
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Drag-and-drop email editor
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Pre-designed email templates
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Basic automation and analytics
Paid Plan Pricing: Starts at $8/month (for 5,000 subscribers)
Additional Paid Features:
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Advanced automation workflows
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SMS marketing integration
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Custom branding and priority support
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API access for developers
Which Free Email Marketing Tool Is Right For You?
If you’re looking for an easy-to-use platform with automation, Mailchimp or MailerLite are solid choices. For those needing unlimited contacts, Brevo stands out. If simplicity and customer support matter, Benchmark Email is a great pick. And if you’re after high email deliverability with a generous free plan, Sender is worth considering.
Choosing the right free email marketing tools depends on your business needs. Test out different platforms and find the one that best suits your marketing goals.
Have you used any of these tools?
Share your experience in the comments!
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